Increase Sales With More Apparel Business
April 19, 2023
As a promotional product distributor, your goal is to sell as many products as possible, including screen printing and embroidery jobs.
These are two highly lucrative areas of the promotional products industry, so it's important to focus your efforts on selling these services to your clients.
Here are some tips on what a promotional product distributor should do to sell more screen printing and embroidery jobs:
- Educate Your Clients: Many clients may not be familiar with the screen printing or embroidery process, so it's important to educate them on how it works and what the benefits are. Explain the different materials and techniques you use and how they can impact the final product. This will help them understand the value of your services and make more informed purchasing decisions.
- Offer Competitive Pricing: Price is an important factor for many clients, so make sure your pricing is competitive. However, don't sacrifice quality for the sake of price. It's important to find a balance between offering affordable pricing and delivering high-quality work.
- Offer Customization: Clients love personalized products, so it's important to offer customization options for your screen printing and embroidery services. Whether it's adding a logo, name, or other design element, this can make the product more meaningful to the recipient and increase its perceived value.
- Provide Excellent Customer Service: Customer service is key to building strong relationships with your clients. Make sure you're responsive to their needs and concerns and provide clear communication throughout the process. This will help build trust and establish you as a reliable partner.
- Offer Free Shipping: Shipping costs can be a deterrent for some clients, and offering free shipping can make your products more appealing and convenient to purchase. By providing free shipping, you can make your clients feel valued while increasing your sales.
To offset the cost of free shipping, consider adjusting your pricing or offering minimum order amounts to qualify for this benefit. You can also look into negotiating better shipping rates with your carriers or partnering with a decorator that offers free shipping.
In conclusion, selling screen printing and embroidery services as a promotional product distributor requires a combination of skill, knowledge, and excellent customer service. By showcasing your work, educating your clients, offering competitive pricing, providing customization options, providing excellent customer service, and offering free shipping, you can increase your chances of success and build a strong reputation in the industry.
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