Late Summer is Prime Time for Apparel Sales: A Guide for Promotional Product Distributors

July 14, 2023

The sweltering months of late summer can sometimes feel like a slow crawl in the cool autumn air. But in the world of promotional products, these months are far from slow. This season is full of activity and offers a fantastic opportunity for sales growth.

Why is this the case? A combination of events and annual trends at this time creates a huge demand for custom apparel. Schools are preparing to reopen, sports leagues are starting new seasons, and businesses are ramping up for the fall events. Each of these organizations often turn to promotional product distributors for branded apparel that unites their teams, promotes their events, and reinforces their brand image.

So how can you, as a promotional product distributor, take advantage of this late summer rush? Here are a few strategies:

1. Understand Your Client's Needs

Understanding the specific needs of your customers is the first step to offering them the perfect product. Are they looking for uniforms for a school sports team? Branded t-shirts for an upcoming trade show or conference? Corporate apparel to build team unity and professionalism in the office? By knowing what your clients need, you can cater your offerings to them more effectively and accurately.

2. Plan Ahead

The end of summer can be a busy time for apparel decorators. To ensure your client's deadlines are met in a timely fashion, it's important to communicate with your decorator early and frequently. Establish clear deadlines and keep lines of communication open to avoid any hiccups during the production process.

3. Market Custom Apparel

The end of summer is a fantastic time to ramp up marketing efforts for custom apparel. Highlight the value of custom apparel for teams, brand promotion, and more in your marketing materials. Remember, a picture is worth a thousand words - showcase your products with high-quality images and descriptions.

4. Expand Your Products

Custom apparel isn't just about t-shirts and caps. When fall rolls around, it's not just about tees and shorts anymore. Think about adding cozy hoodies, crisp polo shirts, and even warm jackets to your product lineup. There's a whole world of fall-friendly apparel your customers will love! Expanding your offerings can attract a wider array of clients and meet more varied needs.

5. Establish Yourself as a Trusted Partner

Building long-lasting relationships with your customers is key to sustainable business growth. By positioning yourself as a reliable and trusted partner, you can increase customer loyalty and improve repeat business. This means providing excellent customer service, delivering high-quality products, and partnering with the right decorator.

By understanding your clients' needs, planning ahead, effectively marketing your custom apparel, expanding your product range, and establishing yourself as a trusted partner, you can transform these busy months into a period of significant growth for your business. As always, we're here to help with any of your apparel decorating needs. Get in touch with us today and let's make the most of this season together!

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