By Bryan Nichols
•
April 22, 2024
Picture This: It’s a sunny Monday morning. You’re feeling good, coffee in hand, ready to tackle the week. You get a call from a big client—they want 500 custom t-shirts for an upcoming corporate event. You’ve got the perfect shade of blue in mind, the one that matches their logo perfectly. Or so you thought. Fast forward a couple of weeks, and the t-shirts arrive—only, that perfect blue looks more like a dismal gray under the sunlight. The client is not happy. Now, you’re staring down the barrel of a $5,000 reprint. Ouch!