Understanding the Industry Norm:

In the bustling industry of screen printing and embroidery, it's common for decorators to serve a dual clientele: the direct end users and you, the resellers. While this might seem efficient, it poses a hidden risk – the potential loss of your hard-earned clients to your own service provider.

Why Decorators Might Favor Retail Orders Over Reseller Jobs:

Apparel decorators often prioritize retail orders due to higher profit margins from marking up both apparel and decoration services. This dual revenue stream from both service and product sales is enticing, leading many decorators to place retail jobs at the top of their priority list, often at the expense of reseller projects.

The Risks of Mixing Retail and Contract Work:

Imagine providing detailed information about your client's preferences and upcoming projects, only for them to be approached directly with a "better" deal. Case studies have shown that this is not just paranoia but a reality for some resellers. The blend of retail and contract services can lead to a conflict of interest, where the line between serving and soliciting becomes blurred.

The Benefits of Choosing a Contract-Only Decorator:

Choosing a contract-only decorator can be a game-changer. These professionals cater solely to resellers, cutting out the chance of your clients being taken away. They put your requirements first, respect the special bond you have with your clients, and maintain confidentiality just like a reliable partner would.

Protecting Your Business:

So, how do you keep your client base safe? First, vet your decorators thoroughly. Ask about their client policies, and specifically, if they engage in direct-to-end customer sales. Review their website for any indications of direct-to-consumer sales. Lastly, investigate their business model for exclusive services offered only to resellers, such as specialized pricing structures or reseller-centric ordering systems, which confirm their commitment to contract decorating. 

The bottom line is clear: the security of your client relationships is paramount. In a world full of competition, ensuring that your partners share your commitment to confidentiality and reseller success is crucial. A contract-only decorator isn't just a service provider; they're a guardian of your client base and, ultimately, your business's future.

For more information on transitioning to a contract-only decorator, click below. Ready to make the switch? Contact us today, and let’s secure your business for the future.